Automatic Stereotype Activation: The Effects of Stereotype and Individual Differences

Literature Re linear perspectiveOver the past years, many divergent research studies have been conducted on automatic sort activation. stereotype is the understanding and ?expectations? of the typical characteristics of a conclave which is already insert in our mind (Kunda, 1999, p.315). For example, Devine open up in her airfield in 1989 that White Americans often view African Americans as aggressive. Aggressiveness is ace of the many ostracise attributes that is frequently associated with African Americans (Devine, 1989). However, stereotype provide not be mechanically actuate on its own without a prompt. A member of the classify group must be presented in order to oxygenise the stereotype automatically. Even if the member of the stereotyped group appears solo for less than hundreds millisecond, stereotype of that particular group can lull be activated automatically (Kunda, Davies, Adams, and Spencer, 2002). For example, by looking at an image of African American f aces for 315 ms can explode most people to activate the electr 1gative stereotypes of African American automatically (see Fazio, Jackson, Dunton, and Williams, 1995). Moreover, the stereotype can automatically influence one?s judgement and behaviour toward some separate person. The other person, who is receiving that influenced judgement and behaviour, will respond according to the influenced behaviour.

This response will confirm and reinforce one?s stereotype without one realizing the correct source of the response, causing ?a pitiful and escalating roulette wheel of increasingly negative responses? (Kunda, 1999, p.323). However, not everyone will be influenced by their stereot! ypes. Devine argues that although everyone does experience the automatic activation of stereotypes, some mayhap adapted to inhibit the effects of stereotype if they are mindful of the activation of the stereotype, if they are motivated to inhibit the stereotype, and if there is enough eon and cognitive resources. More studies will be discussed in degree below to better demonstrate the automatic activation... If you privation to swallow a full essay, order it on our website: BestEssayCheap.com

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