Southwest Airlines Case Analysis

south-west Airlines is only one of its kinda unique enterprise. It is the ordinal largest passenger airline in the United States, currently hire 520 Boeing 737s throughout the United States. The order essentially functions as a point-to-point operation rather than a hub-and-spoke service extraneous its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) southwest has unique various competitive advantages, which have go along it to be a strong performer within the industry. neglectful to Because of the growth in the low-cost segment of the airline industry, southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity. An military rating of the companys internal strengths and weaknesses and external opportunities and threats served as the mensural unit for this strategic analysis and marketing plan. The plan centers on Southwests growth strategy by , suggesting slipway in which it can build on ex isting client relationships and on theby developingment of new services targeted to specific customer niches. (Pride & Ferrel, 1995) role ANALYSIS Southwest Airlines provides low-fare air transport among 58 cities within the United States.

match to the company, Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit. As of celestial latitude 31, 2007, Southwest served 411 non-stop city pairs. nearly 78% of the Companys customers fly non-stop. Southwest generally serves short-haul routes with high frequencies. [(htt ps://wwws.ameritrade.com/cgi-bin/apps/Main)]! The company was started in 1971 by two individuals, Rollin fagot and Herb Kelleher, with a breathing in to start a different type of airline. Their motto, which lives on directly: If you get your passengers to their destinations when they mendicancy to get there, on meter, at the last possible fares, and prove darn sure they have a good time doing it, people will fly your airline....If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay