Doing Well by Doing Good in Thailand

Doing well by doing good in Thailand Suthisak Kraisornsuthasinee and Fredric William Swierczek Suthisak Kraisornsuthasinee is Assistant professor and Fredric William Swierczek is Associate Professor, both at the Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand. gip settle This news report seeks to explore whether strategical embodied friendly certificate of indebtedness (CSR), the latest stage of conceptual development in CR, is explicit in real business practices. Design/methodological compend/approach Using Thailand as a stage setting, the paper responds to the conceive for prove beyond the developed economic regions. With a supererogatory number of proactive companies in CSR in the country, this qualitative bailiwick employs in-depth interviews supplemented with reviews of sustainability reports and other available collective documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge of CSR and integrated direction in the organizations. Findings The assessment ?nds that a small soma out of recognized CSR leaders have started integrating CSR into their corporate dodge to gain warlike advantages, suggesting a gradual growing of strategic CSR with various bene?ts.

However, a mixed response from the grocery implies conditions for precaution consideration. Practical implications CSR can be viable in competitive strategy particularly in gaining a companionable authorize to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with scanty care. confirming stakeholder r! eaction in one issue may gruntle but cannot offset deeply rooted problems in another. Originality/ survey Based on the synthesis of several CSR models, this paper proposes a new strati?cation scheme to identify the stage of CSR development. The empiric results besides indicate the development of strategic CSR in the context of rising economy. Keywords Corporate social responsibility, Competitive strategy,...If you want to let a full essay, order it on our website: BestEssayCheap.com

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