Assessing and developing marketing skills of marketing personnel of an organization.

1. Executive Summary We have carried out a investigate to assessing and ontogenesis merchandise skills of marketing personnel of an organization. Five companies were selected by us for these purposes which ar facing heavy competition in the market. Those companies are, Sri Lanka telecommunicationmunication Ltd., Hemsons International (Pvt) Ltd, Uniwalkers Ltd, Reprographics (Pvt) Ltd. & angstrom unit; Sala Entreprises. As a first activity lively questionnaires which include almost all essential skills expected from marketing personnel and then met the managing director, passing game of marketing or general manager depend on the hierarchy of the companies which were selected by us, who are in charge for the heart and soul marketing group of these organizations and request them to rank the questionnaires depend on the important of the skills for the performances of their marketing executives. We question the 40% of the marketing heads by dint of face to face hearing & group A ; for the re importanting percentage use the telephone, fax & international international angstromereere; telecommunicate as a medium of contacts because of their requested overdue their figure load & time constrains. After having obtained the expected skills take from marketing heads, prepared questionnaires to audit the skills level of the marketing executives of the too above mentioned companies to find any gaps between expected levels of skills & experienced by the executives. For this purpose we included 20 plan of attack & tested questions which were taken from web sites. Here our of import target is to audit the leadership skills & emotional watchword skills experiences. Out of 20 questions 11 questions testing the leadership skills eternal sleep to check the emotional intelligence skills experiences. We have selected three executives from Sri Lanka telecom Ltd. & two each from other companies other than Sala Entreprises where we selected entirely one executive. We have used the sc! ore method & graphical method to find the gaps. Gaps... If you want to get a full essay, order it on our website: BestEssayCheap.com

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